You want key people and groups to understand the impact and value of your organisation. Without that, it is tough to find the right investors and funders, difficult to convince the media of what you achieve, complicated to talk to regulators, clients and others. Our reputation and profile building work is aimed at enhancing stakeholder relations and creating a positive public profile. We craft communication campaigns to assist clients to tell the right people what their organisations achieve. 

Our strategies depend on client need, matching the right communication tactics and channels – including conferences, compliance documents, presentations, direct communication, media, thought leadership and digital marketing as required.


With deep networks across the media and long experience of journalism and newsrooms, A Capital Idea crafts targeted communication strategies and coaches teams to improve media engagement.